Top 100++ Public Relation Books

• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising  Ryan Holiday | 2014
• The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR  Maxim Behar | 2019
• The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly  David Meerman Scott | 2022
• The New Rules of Marketing and PR: How to (text only) 2nd edition by David Meerman Scott – Second edition published in 2010
• The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott 2006
• Free PR: How to Get Chased By The Press Without Hiring a PR Firm  Cameron Herold , Adrian Salamunovic | 2019
• F*ck Off, Chloe: Surviving the OMGs! and FMLs! in Your Media Career Jeremy Murphy , Darren Greenblatt , Beth Feldman | 2022
• A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices  Amy Rosenberg | 2021
• Cases in Public Relations Management: The Rise of Social Media and Activism  Patricia Swann | 2019
• Public Relations Campaigns: An Integrated Approach  Regina M. Luttrell , Luke W. Capizzo | 2020
• 8-Second PR: New Public Relations Crash Course  Liz  H. Kelly | 2022
• Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line  Evan Nierman | 2021
• Share This Too: More Social Media Solutions for PR Professionals  CIPR (Chartered Institute of Public Relations) , Rob Brown , Stephen Waddington , Brian Solis | 2013
• PoweR Pr: Ethnic Activists Guide to Strategic Communications  Ray Hanania | 2016
• Strategic Writing: Multimedia Writing for Public Relations, Advertising and More Charles Marsh , David W. Guth , Bonnie Poovey Short | 2020
• Public Relations For Musicians: Your DIY Guide To Getting Featured By The Media Public Relations For Musicians Your DIY Guide To Getting Featured By The Media Bob Bradley | 2020
• Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age  Trevor D. Young | 2019
• Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)  Anne Gregory | 2020
• Event Planning and Management: Principles, Planning and Practice (PR In Practice) Ruth Dowson , David Bassett | 2018
• PR Women with Influence Breaking Through the Ethical and Leadership Challenges Juan Meng , Marlene S. Neill , Radhika Parameswaran , Carolyn Kitch | 2020
• PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment  Mark Weiner , PR Technology  Data and Insights Tina McCorkindale | 2021
• Public Relations: Competencies and Practice Carolyn Mae Kim | 2019
• Fast PR: Give Yourself a Huge Media Boost Paul Blanchard | 2019
• Dynamic Public Relations: The 24/7 PR Cycle by Pearson Education 2013
• Discovering Public Relations: An Introduction to Creative and Strategic Practices  Karen Freberg | 2020
• Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018 Lisa Buyer | 2013
• Strategic Communications for PR, Social Media and Marketing  Laurie J. Wilson , Joseph D. Ogden , Christopher E. Wilson | 2019
• PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional Marc C. Whitt | 2020
• Public Relations and Media: PR Strategies for the Digital Age Mathew Knowles | 2020
• Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication Janis Teruggi Page , Lawrence J. Parnell | 2020
• Media Relations Writing: A Guide for PR Pros (and those who just want publicity) Timothy Penning | 2019
• Paradox in Public Relations (Routledge New Directions in PR & Communication Research) Kevin L. Stoker | 2021
• The Professional Marketer Tim Matthews | 2014
• The PR Campaigns Worktext Elles Scott | 2020
• 7 PR Secrets All Founders Should Know Jane Yin Bolander | 2021
• Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech) Gini Dietrich | 2014
• The Public Relations Handbook (Media Practice) Alison Theaker , James Curran | 2020
• The Public Relations Writer’s Handbook Whitney Lehmann | 2019
• Everyday Public Relations for Lawyers, 2nd Edition Gina F. Rubel | 2019
• Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research) Ana Adi | 2018
• How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable Kristin Johnson , Shalon Roth | 2018
• Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector Joanne Sweeney | 2019
• Barriers Hindering Effective Internal Communication: PR in Business Milena A. Orlinska | 2020
• Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Routledge New Directions in PR & Communication Research) Sian Rees | 2020
• Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity (Routledge New Directions in PR & Communication Research) Amy Thurlow | 2018
• Straight Talk About Public Relations, Revised and Updated: New Strategies on Social Media and Content Marketing Robert Wynne , Dave Boone | 2019
• bLAWg: Legal and PR Basics for Bloggers Erica Biesiada , Karen Jayne Blattenbauer | 2019
• Doing It the Right Way 2nd Edition: 13 Crucial Steps for a Successful Public Relations Agency Merger or Acquisition Rick Gould CPA M.S. J.D | 2019
• The New Rules of Marketing and PR (6th Edition) [Paperback] by David Meerman Scott – Sixth edition published in 2021
• DIY PR Nikkia McClain | 2020
• Ethics in Public Relations: A Guide to Best Practice (PR In Practice) Patricia J Parsons | 2021
• Public Relations in the Gulf Cooperation Council Countries: An Arab Perspective (Routledge New Directions in PR & Communication Research) Talal M. Almutairi , Dean Kruckeberg | 2019
• Managing Public Relations Peter M. Smudde | 2023
• The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today Sandra Stahl | 2018
• ASSOC.PR.STYLEBOOK+BRIEFING ON…2015 [Textbook Binding] 2015
• The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations (Teach Yourself) Eric Davies | 2018
• Internal Communications: A Manual for Practitioners (PR In Practice) Liam FitzPatrick , Klavs Valskov | 2021
• The Business of Persuasion: Harold Burson on Public Relations Harold Burson | 2017
• Crisis, Issues and Reputation Management (PR In Practice) Andrew Griffin | 2014
• Primer of Public Relations Research, Third Edition by Don W. Stacks PhD 2016
• Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound Iliyana Stareva | 2018
• The Art of Perception: Memoirs of a Life in PR Robert Leaf | 2015
• The Ultimate Guide To Content Marketing & Digital PR: How to get attention for your business, turbocharge your ranking and establish yourself as an … market (Digital Marketing by Exposure Ninja) Charlie Marchant , Luke Nicholson , Tim Cameron-Kitchen , Mitchell Labiak | 2016
• Nitty Gritty Grammar-PR by Edith H. Fin – 2004
• PR Works!: How to create, implement and leverage a public relations program for your small business Nancy Marshall | 2015
• PR For Poets: A Guidebook To Publicity And Marketing Jeannine Hall Gailey | 2018
• Successtul Public Relations in a Week. (Teach Yourself). Brian Salter | 2013
• This Is How You Pitch: How To Kick Ass In Your First Years of PR Ed Zitron , Warren Ellis | 2013
• Public Relations Writing and Media Techniques — Books a la Carte (8th Edition) Dennis L. Wilcox , Bryan H. Reber | 2015
• Entertainment Public Relations: Communicating with Audiences Carol Ames | 2016
• Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication Janis Teruggi Page , Lawrence J. Parnell | 2018
• PR You! The Essential Do-It-Yourself Guide to Public Relations by Becky Vieira and Michele Smith – 2012
• Motorcycle Club Public Relations Officer’s Bible: Making the PRO Real (Motorcycle Clubs Bible – How to Run Your MC) Mr. John E. Bunch II | 2016
• Full Frontal PR: Getting People Talking about You, Your Business, or Your Product by Richard Laermer and Michael Prichinello – First edition published in 2004
• PR Matters: A Survival Guide for Church Communicators  Justin Dean | 2017
• Why School Communication Matters: Strategies From PR Professionals Kitty Porterfield , Meg Carnes | 2014
• Extraordinary PR, Ordinary Budget: A Strategy Guide Jennifer R. Farmer | 2017
• What Did Jesus Drive: Crisis PR in Cars, Computers and Christianity Jason H. Vines | 2014
• Press Releases Are Not a PR Strategy: An Executive’s Guide to Public Relations Linda B. VandeVrede | 2005
• The PR Masterclass: How to develop a public relations strategy that works! Alex Singleton | 2014
• The PR Agency Handbook Regina M. Luttrell , Luke W. Capizzo | 2018
• Bite The Dog: Build a PR Strategy To Make News That Matters Gary Schneeberger , Kelly Rosati | 2018
• Agile PR: Expert Messaging in a Hyper-Connected, Always-On World Marian Salzman , Aaron Sherinian , the Team at Havas PR | 2017
• Spark: The Complete Public Relations Guide for Small Business Robert Deigh | 2017
• Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger Or Acquisition Rick Gould CPA J.D. | 2016
• Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job Marlene S. Neill , Amy Oliver Barnes | 2017
• Public Relations Student Playbook: Excel in class and at work Tom Hagley Sr. | 2018
• Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby , Paul Marsden | 2016
• Talespin: Public Relations Disasters — the Inside Stories & the Lessons Learned by Gerry McCusker – First edition published in 2001
• Public Relations Writing: Strategies & Structures Doug Newsom , Jim Haynes | 2016
• Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Routledge New Directions in PR & Communication Research) Melanie James | 2018
• How to Write Perfect Press Releases: Grow Your Business with Free Media Coverage (2nd Edition) Steven Lewis | 2015
• Sports Public Relations Jacquie L′Etang | 2013
• Strategic Planning for Public Relations: Beginning the Journey Tricia Hansen-Horn , Adam E. Horn | 2014
• PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business Christina Daves | 2014
• Journalism and PR: Unpacking ‘Spin’, Stereotypes, and Media Myths Jim Macnamara | 2014
• The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed Jennefer Witter | 2014
• The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea (Routledge New Directions in PR & Communication Research) Robert E. Brown | 2014
• Are You In Inc: PR’s Alter Ego by Nicole Garner – 2012
• Building a Storybrand by Donald Miller – 2017
• Communicating in a Crisis by Rene A. Henry – 2006
• Contagious: Why Things Catch On by Jonah Berger – 2013
• Crystallizing Public Opinion by Edward Bernays – 1923
• Everybody Writes by Ann Handley – 2014
• Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million by Cliff Lerner – 2017
• How to Win Friends & Influence People by Dale Carnegie – First published in 1936
• Influence: Powerful Communications, Positive Change by Adam Stones – 2022
• Known by Mark Schaefer – 2017
• Media Relations Writing – A Guide for PR Pros – Timothy Penning – 2019
• Multimedia Storytelling for Digital Communicators in a Multiplatform World by Seth Gitner – 2018
• Ogilvy on Advertising was published in 1963
• On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser – First edition published in 1976
• Propaganda by Edward Bernays – 1928
• Public Opinion by Walter Lippmann – 1922
• Public Relations – Competencies and Practice – Carolyn Mae Kim – 2019
• Public Relations by Edward L. Bernays – 1952
• Public Relations For Dummies by Eric Yaverbaum – First edition published in 2001
• Public Relations: Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron – First edition published in 1983
• Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis – 2009
• Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public Relations by Crosby Noricks – 2013
• Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube by John Williams – 2016
• The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career by Rob Weinhold – 2017
• The Fall of Advertising and the Rise of PR by Laura Ries – 2002
• The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Larry Tye – 1999
• The PR Paradox by Matias Rodsevich – 2018
• The Practice of Public Relations by Fraser P. Seitel – First edition published in 1982
• The Strategic Storyteller by Alexander Jutkowitz – 2019
• The Tipping Point by Malcolm Gladwell – 2000
• Toxic Sludge Is Good for You by John Stauber and Sheldon Rampton – 1995
• Trust Me, I’m Lying by Ryan Holiday – 2012
• Unleashing the Power of PR by Mark Weiner – 2006
• Writing Tools: 55 Essentials for Every Writer by Roy Peter Clark – 2008

References :

1. https://prlab.co/blog/best-pr-books/
2. https://www.prdaily.com/10-books-every-pr-pro-should-read/
3. https://medium.pronthego.com/8-books-about-public-relations-you-should-read-808ba6062327
4. https://bookauthority.org/books/best-pr-books
5. https://www.goodreads.com/list/show/43292.Best_Public_Relations_Books