Marketplace Market Research

Every market is same, we will take sample from Google play.

Statistics

Consumers spent $42.3 billion on Google Play apps and games in 2022. Games are the backbone of consumer spending on Google Play, responsible for 73.9% in 2022. Similar to total revenues, it declined quite significantly in 2022, dropping below 2020 levels. Google Play game downloads increased slightly on the previous year, rising to 47.2 billion. Since 2020, download growth has almost stagnated.
Over 110 billion apps and games were downloaded on Google Play last year. Unlike games, consumer spending on apps actually increased in 2022. Since a dip in 2018, consumer spending has increased year-on-year, reaching $11.5 billion in 2022. Google Play app downloads decreased slightly in 2022, however, the total was still higher than 2020 values.
2.65 billion apps and games are available to download on Google Play
The top grossing app on Google Play in 2022 was Google One, a cloud storage service. Revenue generated from subscriptions reached $3.9 billion on Google Play in 2022. Google takes a 15% to 30% cut of all subscription revenue. Top 10 grossing app (mm) : Google One 891, TikTok 674, Coin Master 521, Candy Crush Saga 502, Lineage M 370, Disney+ 358, Genshin Impact 337, Roblox 336, Pokemon Go 321, HBO Max 240
TikTok was the most downloaded app on Google Play last year, with 460 million downloads. Google Play downloads decreased slightly in 2022, from 111.3 billion to 110.1 billion. Annual downloads saw a massive jump in 2020, increasing by 28.4%. A majority of Google Play apps have been downloaded less than 1,000 times, with less than 10 percent downloaded over 100,000 times. Top 10 Download app (mm): TikTok 460, Instagram 445, WhatsApp 297, Snapchat 255, CapCut 244, Telegram 244, Facebook 223, Subway Surfers 198, Messenger 167, Stumble Guys 158
Google Play annual revenues declined for the first time in 2022, dropping from $47.9 billion to $42.3 billion. It had increased consumer spending by 213% from 2016 to 2021.
Over one million developers have published an app on the Google Play Store, although the number of active developers in 2023 is probably quite a bit lower.
Most popular category : Games, Education, Business, Tools, Music & Audio ,Entertainment, Lifestyle, Books, Food & Drink Shopping
check in https://42matters.com/, https://www.businessofapps.com/data/google-play-statistics/

Revenue Forecast

Business Model :

In-app purchases: Extra content, subscriptions, or services that can be bought inside an app. For example, Instagram’s shopping feature or unlockable characters in mobile games. “The app business is a business of volume”. “Downloads = the fuel of App Marketing”. Mobile ad networks : Google Admob, Facebook Audience Network, Epom Apps, Chartboost, Vungle, Digitalturbine, Unity Ads, Smaato, Appodeal, Iron Source,
In-app advertising: This is what it sounds like. A mobile app hosts ad space which brands pay for in order to market to the app’s users.
Content subscriptions: This is also rather self-explanatory. The best example here is Netflix, which can be downloaded for free, but which requires a subscription to use.

PRICE LIST :

BY IMPRESSIONS:

1000 Banner Ad Impression/Views 0.5 – 1.0 $.*
1000 Interstitial Ad Impression/Views 1.0 – 5.0 $.*
1000 Rewarded Ad Impression/Views 5.0 – 10.0 $.*

*Based on Advertiser & Location.

Note: Some times Ad advertiser may not give any penny until their Ad is clicked.

BY CLICKS:

1 Click of Banner AD 0.03$ – 0.05$.*
1 Click of Intertstitial AD 0.05$ – 0.20$.*
1 Click of Banner AD 0.05$ – 0.20$.*

*Based on Advertiser & Location.

Note: Self Clicking/Viewing Ads May Suspend Your Account. “If You Know Science Then Google Know Rocket science”.

PRICELIST CATEGORY :

High eCPM (eg. UAE, Qatar, Kuwait and Oman) 1$ eCPM
Medium eCPM (Saudi Arabia and Bahrain)- 0.5-0.75$ eCPM
Low (eg. North Africa and others) – ~0.5$ or less

SIMPLE CALCULATION 1 :

Let’s look at 2 different apps to determine Day 1 revenue, both with 10k downloads.

Assume that both apps could show 1 ad for every 1 minute the app is open. Let’s also assume both apps are paid $2 per thousand impressions (CPM) by the ad network.

App 1:
Downloads: 10,000
Avg engagement (app open) time – 5 minutes

The calculation to determine revenue would be:
10,000 downloads x 5 minutes x 1 ad x 2/1000
= $100

App 2:
Downloads: 10,000
Avg Engagement – 15 minutes

10,000 downloads x 15 minutes x 1 ad x 2/1000
= $300.

SIMPLE CALCULATION 2 :

I reached $250/Day with my apps, and that is the max with my free apps so far.

to reach $50 / day here is the analysis :

Users Download/day = 1500-2500
Impressions per day on ads : 50,000 (Approx)
Clicks count/Day : 500-600

If you are able to get these figures , earning $50 is very easy. I planned my apps for a target of 3- 4 Months, retained users by doing what they asked in comments and reviews and got the result of $250.

How to Start

Choosing a well-paid topic. Find a Burning Problem. locate app niches that will allow us to make money without a huge number of downloads. There are topics / niches in both App Store and Google Play that are HIGHLY PROFITABLE (HIGH Google AdMob RPM) and have few competition. AdSense and AdMob are first cousins, check https://www.google.com/search?q=best+adsense+niches. Search for topics with high RPMs, try to launch simple apps and analyze results. Replicate what works. Get rid of what doesn’t.
- Analyze the categories of app stores from larger to smaller.
- Check if people are spending money on similar products.
- Check if the market is large enough
- Search the Graveyard. Find apps with downloads, but no updates
- Make a Good Impression. “You have literally three or four seconds to get me to download it or not,”, “So it has to be like a landing page. It has to convert.”, “People need to know what the app does, in two sentences,”,“People think the screenshot is just a screenshot of your app on the phone, and that’s completely wrong,”, “A screenshot is a poster. It’s your opportunity to be able to show the world how your app works.”
- Avoid Bad Review. Give them another way to complain. Give unhappy customers a way to contact you.
Find Competitor. Check the app in Sensor Tower’s “App overview”. check the “Related Apps” section. App Overview → Organic User Acquisition → Related Apps
Analyse Competitor. On the free version, proceed with the analysis of the data gathered. We can calculate the total revenue of the app and estimate the approximate size of the market. The number of the closest competitors might have an impact on your decision. The pricing model of the competitors can help you to come up with economics for your app. Store Intelligence -> App analysis -> Add app to compare -> date (select Month) — check 3 months.
Develop Application. The app includes the following SDKs: Google Analytics to measure user behavior, Google AdMob to monetize with ads, Sashido as MBaaS / Back-end to manage the app database, OneSignal to automate and send segmented push notifications.
App Store Optimization (ASO). ASO = Traffic + Conversion. detail
- doing ASO in US English and localize it later to the rest of the languages / countries.
- come up with a list of 5-10 keywords in English, related to the chosen topic.
- look up those keywords on Google Play USA and collect the top 5-10 apps that rank for each of the keywords. choose the app with more downloads + ratings and I add it to TheTool.
- use the Keyword Density tool in TheTool to analyze the density of the app listings that I saved in point 3 and I add the ones that are most related to the topic (and product) and those which have the most density in the listing of the previously added app –this is basically keyword spy-
- Once have 25-30 keywords added in the USA, use the suggested keywords function (auto-complete) and the Keyword Suggest tool to detect more keywords, most of them mid and long-tail, and add them
- Once selected 150-200 keywords for USA (English), it is time to work with every possible language. use the most important keywords in Title and Short Description and play with the keywords density in Description. IMPORTANT: Make the listing in every language possible, to make your app available for a global audience
SEO (Search Engine Optimization). An app that is published on the App Store and/or on Google Play has a public URL that Google (and other search engines) tracks, indexes and ranks. But watch out, having a well-optimized listing is not enough, you also need backlinks
Get Download : own channel [our website, email, social media, your product – get download from itself : Member Get Member, shares, app invites, etc]. Cross Promotion, Social Locker and Organic Downloads FTW. There are lots of ways to get downloads, but without a doubt the one that interests us the most is the one that costs the less. That’s where the Cross Promotion comes to play, as it allows our apps / games family (APN) to get more downloads from another one of our products, as long as they have a similar or related topic. Use Facebook Ads, Instagram Ads, Google Ads, Snapchat Ads, Twitter Ads, display networks, branding, content, influencers
The importance of Ratings and Reviews. The strategy to ask for ratings and reviews to users of an app is very simple: in this app we asked for user’s feedback when he used it more than X times and has done a particular task more than Y times.
Pu$h Notifications. Push Notifications are a wonderful invention! They let us communicate with users when they don’t have our app opened to increase its use. If we are able to send notifications properly, our app will get more user sessions, more ad impressions and, therefore, more revenue.
Monetizing with Mobile ad network : Google AdMob. Chek RPM, find which country make a significant profit with few impressions and a low number of clicks
Backlinks. There are many ways to get backlinks, but the most effective are media publications, startups board and working with PBN (Private Blog Network)

Niche Keyword Search

Insurance | Average CPC $19,87 : Life insurancem Travel insurancem Health insurancem Home insurance
Online Education | Average CPC $10,74 : Free online courses, Paid online courses, Online master’s education, E-learning programs for businesses, Online college programs
Online Banking | Average CPC $10,5 : Digital banking, Online banking strategies and investment, Online payment solutions, Online payment platforms
Marketing & Advertising | Average CPC $6,45 : Search Engine Optimization (SEO), Search engine marketing (SEM), Google AdWords Digital marketing, Email marketing
Internet | Average CPC $3,11 : Artificial intelligence, Software reviews, Cybersecurity, Virtual reality, Chatbots, Automation
Legal | Average CPC $2,99 : Legal issues, Marketing for law firms, Business laws, Divorce Attorney, Legal properties
Automobile Dealership | Average CPC $2,07 : Auto insurance online, Vehicles Comparison, Vehicle repairs and maintenance, Automobile parts, Electric and Hybrid Vehicles
Skincare | Average CPC $1,9 : Sustainable Skincare, Personalized Skincare, Probiotic Skincare, Skincare routines, Skincare for men
Cryptocurrency | Average CPC $1,56 : Cryptocurrency exchanges, etrade cryptocurrency, Shopify cryptocurrency, Blockchain technology
Health And Wellness | Average CPC $1,62 : Personal care, Healthy eating, Weight loss tips, Workout routines

High Paying Adsense Keyword

eyword	Monthly Search Volume	CPC Estimate (USD)	Sub-niches
Insurance	1,000,000+	50-100	Auto insurance, health insurance, life insurance
Loans	500,000+	40-80	Personal loans, student loans, business loans
Mortgage	300,000+	30-70	Home mortgage, refinancing, mortgage rates
Attorney	200,000+	50-100	Personal injury attorney, divorce attorney, criminal defense attorney
Credit	150,000+	20-50	Credit cards, credit repair, credit scores
Lawyer	120,000+	30-70	Criminal lawyer, immigration lawyer, family lawyer
Donate	100,000+	20-40	Charity donations, blood donations, organ donations
Degree	90,000+	20-50	Online degrees, MBA programs, nursing degrees
Hosting	80,000+	20-60	Web hosting, WordPress hosting, cloud hosting
Claim	70,000+	30-60	Insurance claims, accident claims, medical claims
Conference Call	60,000+	10-30	Business conference calls, free conference calls, video conferencing
Trading	50,000+	20-50	Stock trading, forex trading, cryptocurrency trading
Software	40,000+	10-40	Accounting software, video editing software, antivirus software
Recovery	30,000+	30-60	Data recovery, addiction recovery, disaster recovery
Transfer	25,000+	20-50	Money transfers, file transfers, domain transfers
Gas/Electricity	20,000+	10-30	Natural gas, electricity rates, solar power
Classes	15,000+	10-30	Online classes, cooking classes, language classes
Rehab	10,000+	30-60	Drug rehab, alcohol rehab, physical rehabilitation
Treatment	5,000+	40-80	Cancer treatment, addiction treatment, mental health treatment
Cord Blood	1,000+	30-70	Cord blood banking, cord blood donation, cord blood storage

App Development Strategic Approach

Create an App: First, develop a mobile app or game that attracts your target audience. Ensure it’s user-friendly, engaging, and adds value to users’ lives.
Integrate AdMob: Integrate AdMob SDK (Software Development Kit) into your app. This will allow you to display ads within your app’s interface.
Choose Ad Formats: AdMob offers various ad formats, such as banner ads, interstitial ads, rewarded videos, and native ads. Choose the formats that best suit your app’s design and user experience.
Quality Content: Provide high-quality content in your app to retain users. Engaged users are more likely to interact with ads.
User Experience: Ensure that ads do not disrupt the user experience. Intrusive ads can drive users away, leading to lower ad revenue over time.
Target Relevant Audience: Understand your app’s target audience and tailor the ads accordingly. Relevant ads are more likely to be clicked.
Geographical Targeting: If your app has a global user base, consider enabling geolocation-based targeting to display ads that are relevant to users’ locations.
Optimize Ad Placement: Experiment with different ad placements within your app. Strategic placements can lead to higher click-through rates (CTR).
A/B Testing: Continuously test different ad creatives, formats, and placements to identify what works best for your audience.
Ad Refresh Rate: Set an appropriate ad refresh rate. Refreshing ads too frequently might annoy users, while too infrequent refreshes can result in missed revenue opportunities.
Monitor Performance: Use AdMob’s analytics tools to monitor ad performance. Track metrics like CTR, RPM (Revenue per Mille), and user engagement.
Optimize Ad Mediation: If you’re using multiple ad networks through mediation, optimize their priorities to maximize revenue.
User Feedback: Pay attention to user feedback. If users complain about specific ads, consider adjusting your ad strategy.
App Store Optimization (ASO): Optimize your app’s listing on app stores for better visibility. Higher app downloads can lead to more ad impressions.
Promote Your App: Use social media, influencer marketing, and other promotional strategies to increase your app’s user base.
Consistency is Key: Earning a consistent $100 daily may take time. Be patient and keep refining your approach based on data.

Marketing Plan

ATPR (Awareness, Trial, Purchase, Repeat) Marketing Plan
Use influential touchpoints to get more people to discover your appASO (App Store Optimization)
Make the onboarding experience as smooth as possible : Differentiate the app with distinctive feature, Make registration simple-seamless-brief, clearly show the app key benefit and how to use it
SEO (Search Engine Optimization)
Social Media Marketing (SMM)
Incentive-Based Advertising
Bloggers Outreach
Press Releases (PR)
Apply For App Awards
Content Marketing
Tracking, Analysis, and Support
Downloads from your own channels (OWNED)
Installs from paid channels (PAID) : Apple Search Ads (ASA), Google Ads UAC, Facebook Ads, Instagram Ads
Alternative distribution : marketplace, Distributing your apps by email, Distributing through a website, User opt-in for installing unknown apps
detail

References :

https://www.businessofapps.com/data/google-play-statistics/
https://thetool.io/2020/google-admob-make-money-case-study
https://thetool.io/2021/app-marketing-basics
https://www.quora.com/If-you-have-made-a-free-Android-app-with-10-000+-downloads-how-much-ad-revenue-are-you-making
https://www.quora.com/If-I-have-app-and-I-have-10000-users-using-this-app-how-much-I-will-earn-from-admob
https://appradar.com/academy/what-is-app-store-optimization-aso
https://admob.google.com/home/resources/how-much-revenue-can-you-earn-from-admob/
https://medium.com/@DanielPeris/anchor-text-backlinks-seo-google-play-aso-1357a2b804b6
https://thetool.io/2019/aso-tricks-games-google-play
https://thenicheguru.com/niche-investigation/best-adsense-niches/
https://www.semrush.com/blog/top-paying-adsense-keywords-best-adsense-niches-2020/
https://www.sellmyapp.com/how-to-create-an-app/chapter-3.php [GOOD]
https://sarkarilist.org/high-cpc-niches-list-for-blogging/
https://www.quora.com/What-are-some-good-AdSense-niches
https://www.publift.com/blog/best-adsense-niches
https://newormedia.com/blog/top-10-highest-paying-adsense-niches/
https://www.moveoapps.com/blog/target-launching-new-app/
https://mixergy.com/course-cheat-sheet-app-store-niche/
https://medium.com/particles-by-paralect/how-to-do-market-research-to-find-the-right-niche-for-you-mobile-app-with-example-efab86065b06
https://lvivity.com/how-to-find-niche-for-your-app
https://hostadvice.com/blog/monetization/ads/best-niche-for-google-adsense/
https://gezenmibilir.com/en/30-best-adsense-niches/
https://findmytricks.com/best-google-adsense-niches/
https://appsamurai.com/blog/how-to-find-a-profitable-app-market-niche-for-massive-growth/
https://www.youtube.com/watch?v=jT9cvFwB_6c
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/app-and-mobile/mobile-app-marketing-strategy-best-practices/
https://startuptalky.com/google-play-business-model/
https://medium.com/mobilepeople/marketing-strategy-for-google-play-store-optimizations-f651974b43f8
https://labinator.com/google-play-app-marketing-guide/
https://developer.android.com/distribute/marketing-tools/alternative-distribution
https://www.apptamin.com/blog/google-play-store-marketing/
https://appradar.com/blog/google-play-liveops-guide